AD PLATFORMS & TECHNOLOGY PARTNERS
Put Every Video in Context.
IRIS-enabled™ video means ensuring the right price is paid for the right impression to serve the right ad, every time.Contact Us
IRIS-enabled™ Ad Partners
Consumers are flocking to video and connected TV, but inventory and infrastructure is fragmented, and there is no video-level content transparency. Connecting unique demand to relevant supply at scale is harder than ever.
Draw a clear path from demand to supply by delivering solutions to tackle your client's biggest challenges. Help them optimize their programmatic strategies by providing them with contextual clarity and efficiency at scale across all video formats.
“Digital video advertising has grown substantially in recent years, as advertisers embrace it as one of the most effective methods to win hearts and minds. IRIS.TV has been central to this growth, as a trusted driver of collaboration among publishers with data controls.”
Products and Benefits
Why join the IRIS-enabled™ ecosystem?
Activate contextual segments to enable direct, private marketplace and open auction buying to help increase your publishers’ revenue potential.
Curate multi-publisher private marketplaces to offer buyers brand-safe, contextually aligned inventory for their video advertising on all screens..
Guarantee share-of-voice for your clients with contextual video targeting via private marketplace deals or through the IRIS ID for pre-bid targeting in your DSP.
Video Players and Content Management
Enable your customers to be IRIS-enabled and maximize the value of their video inventory across all screens