programmatic tv

IRIS-enabled™ Contextual Intelligence

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The Problem

Without access to normalized video data, contextual intelligence solutions can only read page-level data, providing no insight into the context at the video-level at scale. In CTV, where there is no page to read, the only context provided is at the app-level.

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The Solution

Access video-level content data and accelerate your roadmap for creation of programmatic products and services, and drive market leadership for your proprietary data solutions.

We believe in an open ecosystem for CTV/OTT. By partnering with IRIS.TV we can enable brands and publishers to partner at scale by integrating Verity with their platform.

Gum Gum
William Merchan | Head of Verity, GumGum
Products and Benefits

Why join the IRIS-enabled™ ecosystem?