Put Every Video in Context.
Gain unprecedented access to premium video publishers and deploy your advanced contextual offerings that inspire confidence with agencies and brands.Contact Us
IRIS-enabled™ Contextual Intelligence
Without access to normalized video data, contextual intelligence solutions can only read page-level data, providing no insight into the context at the video-level at scale. In CTV, where there is no page to read, the only context provided is at the app-level.
Access video-level content data and accelerate your roadmap for creation of programmatic products and services, and drive market leadership for your proprietary data solutions.
We believe in an open ecosystem for CTV/OTT. By partnering with IRIS.TV we can enable brands and publishers to partner at scale by integrating Verity with their platform.
Products and Benefits
Why join the IRIS-enabled™ ecosystem?
Access IRIS-enabled™ video and CTV.
Access to premium video publishers and deploy your industry-standard contextual offerings.
Enable Direct Deals & PMPs.
Segments can be utilized for direct or private marketplace deals to be targeted via any SSP and DSP.
Enable Pre-Bid Targeting.
Unlock both buy and sell-side contextual and brand-safety targeting for video via any SSP and DSP using both standard and custom segments.
Enable Post Campaign Reporting.
Help your clients optimize their programmatic strategies with new, IRIS-enabled insights. Provide contextual clarity and efficiency at scale across all video formats.